Brand Strategy - Koda Creative

Telling Your Story

Building a powerful and successful brand begins with articulating what makes it come to life. To do this, we dig deep. We research. We examine the behaviors of potential customers. We identify motivations. We think through your existing brand values, strengths, image, and aspirations. We collaborate and brainstorm. We pay close attention to what values and purpose rise to the surface and use this to define your market position and brand promise. From there, it’s all about building a brand personality and communicating your story consistently and effectively to establish real sustainable relationships.

Experience has shown us that it’s all about building a brand with a compelling personality with an engaging story, and understanding how to best communicate that story consistently to establish real, sustainable relationships.

Brand Strategy & Positioning

We work with new brands looking to develop a brand for the first time as well as seasoned brands looking to remain relevant in today’s digital landscape. At Koda, we help clients discover and rediscover how to help their brands remain authentic and connected with key audiences.

Brand Monitoring

Your brand is a personality. We know people have opinions on all personality types. By monitoring the conversation, we’re able to respond to these opinions (both bad and good) on your brand’s behalf everywhere where the gossip may be.

Logo & Visual Design

Logo design is all about developing a visual brand mark that is not only memorable but helps support your brand’s story. It’s a small but important part of your complete brand.