"Take a deep breath of air and go."

Crafting copy is one thing. Being a copywriter is quite another. Over the course of two decades and countless drafts, I’ve learned that listening is the key to producing and overthinking is not a bad thing. From catalog copy to magazine features, newspaper columns, and marketing collateral, I’m all about diving deep, thinking through, and reading my work twice… and backwards. (Credit to my dad for instilling in me at an early age a cut-throat drive for playing Boggle and Scrabble.)

With pen and paper always at the ready, I enjoy the challenge of rephrasing, reimagining, and reworking words. What matters most is giving whatever it takes to get the copy right and the message delivered.