Locations: MA, RI, MD
Industry: Professional Services- Insurance
Website: decotis.com
Project Scope:
Logo Development
Brand Development
Digital Strategy & Analytics
Content Marketing
Visual Identity & Style Guide
Corporate Identity
Website Design & Development
Trade & Exhibit
Social Media Strategy & Management
Promotional Marketing
challenge
DeCotis Specialty Insurance is a family-owned New England surplus and excess insurance wholesaler; they are one of our oldest clients and have trusted us for years to meet their marketing needs. The company’s executive leadership felt that their brand was ready to evolve and wanted to revitalize their brand with a more modern look for recruitment purposes and to stand out and compete against larger national brands in the surplus insurance market.
solution
We executed a complete brand identity overhaul to demonstrate the agency’s wide range of service offerings. Since our client specializes in high-risk coverage, we chose a multi-color prism effect for the brandmark—a risky choice that captured the brand’s willingness to take risks on behalf of their customers.
The effect is a visually distinctive look that is both playful and bold. And rather than help DeCotis appear “like-classed”, it set the brand apart when compared to the more traditional look of other insurance agencies.
We designed a brand-new website with cleaner UX/UI and carried the visuals and messaging across corporate social media profiles. A yearlong marketing plan was drafted, and we ran a soft rollout to staff framed as a series of business development workshops.
results
- Increased impressions and reach within targeted industries and geography
- Increased engagement among decision makers within target companies
- Increased lead generation for future sales calls
- Improved positive brand awareness
- Increased social sharing, achieving amplified reach and earned media
- Increased internal excitement from entire company
- Increased motivation and participation from sales team
